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Enskilda Högskolan

Concept, Design guidelines Development Branding and Graphic Design

Concept:

Enskilda Högskolan Stockholm (EHS) wanted a revamp of their brand. We created a brand guide to make them stand out from competitors.

Meet the bold.

Design Guidelines

Bold

1.1 In this world it is important to be Bold. To speak up for those who can't be heard, for those who are ignored or for those who not yet have a voice of their own. We believe that everyone has a right to life, liberty and security of person. And to be able to uphold those principles we have to educate the next generation to dare, believe and do.

Courageous

Loud

Political

Big

Passionate

1.2 We are passionate about what we do and we want to forward our passion to you, For you to kickstart or evolve your career in the fields of human rights and democracy. We believe that acting on injustice is important no matter how big or small the protest is. Make yourself seen and make yourself heard.

Belief

Visionary

Devoted

Visible

Dependable

1.3 We want you to feel that you always can depend on us. We are accurate, reliable and consistent in everything we do. Our principles are set, leaving space for you to develop and find your own place and direction.

True

Real

Reliable

Trust-worthy

Challenging

1.4 The world is a dynamic and challenging place. However we are always up for a challenge. And we are here to challenge you to become the best version of yourself. So that you can challenge the concepts and principles of the world. We challenge ourselves everyday to learn more. Together we can inspire for change and accountability everywhere. Love the challenge. Be the challenger.

Brave
Responsible
Inspiring
Accountable

Graphic Design

Colour Palette

Lilac, Grey and Blue are the primary colours and make the foundation of the brand. White, Red, Green and Black are complementary colours used to accentuate and offer nuances to the brand.